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赞成广告论(The Case for Advertising)
 更新时间:2024-03-29 16:13:35

mony spnt on advrtising is mony wll spnt. it assists a rapid distribution of goods at rasonabl prics. it draws attntion to nw idas and so hlps normously to rais standards of living.by hlping to incras th dmand for goods, it incrass th numbr of workrs ndd to supply th goods and,thrfor, provids mploymnt. it hlps to pay for many srvics. without advrtismnts, your daily nwspapr would cost a dollar or mor, th pric of your tlvision licns would nd to b doubld, and travl by bus would cost mor.prhaps most important of all, advrtising hlps to kp up th quality of th products and srvics you buy. no rgular advrtisr dar offr a product that fails to liv up to th promis of his advrtismnts. h might fool som popl for a littl whil through mislading advrtising.h will not do so for ong; for th public has th good sns not to buy th poor uality articl mor than onc. if i s an articl advrtisd, it s th surst proof i know that th articl dos what is claimd for it, and that it is of good valu.thr is on mor point i fl i ought to touch on. rcntly, i hard a wll-known tlvision prsonality dclar that h was against advrtising bcaus it prsuads rathr than informs. this is hair-splitting. of cours advrtising sks to prsuad. if it only gav information, advrtising would b so boring that no on would pay any attntion. but prhaps that is what th wll-known tlvision prsonality wants.lam prpard to mak just on admission to th opponnts of advrtising. not vry advrtismnt is a good on.som advrtismnts ar silly. som ar pointlss though not vry many. pick up th narst magazin or nwspapr and count th advrtismnts that rally offnd you. and thn count th advrtismnts that, in som dgr, intrst you, or giv you plasur. and b honst!

赞成广告论(The Case for Advertising)

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